What is there to write about New York which has not been written already? Probably very little.
While I ponder on a city which has held my heart for longer than any guy. What is the attraction? Is it just the ultimate romance…. influenced by a lifetime of television and film of any genre; I wonder what visiting New York would be like without such visual references, it is impossible to say. But then I digress for a city which exudes the masculine the reason for this trip was ever so more so the feminine; to visit a flower shop.
Flowergirl NYC is tucked away on Eldridge Street, just of East Houston. The Lower East Side is still a mixed bag and is a little rough around the edges and this my friends is its charm.
Denise Pocaro is the woman behind Flowergirl NYC which has had its doors open for ten years or so. The instagram following and the client list (the New Yorker, Elle, Vogue I can go on) are testament to her (and the flowergirls) work and vision.
What makes it different? While I was there a reporter came by and made the comment that the shop seemed like a ‘conservatory’. It is a very personal space, underpinned by the essence of New York styling; black and white. The monochrome palate is then softened with driftwood, succulents and old crates and boxes. Next time you are in New York pop by and if you have time stop by the Bluebird Cafe on East Houston (by 1st) for coffee and banana bread. Then there is the option of the Smile in Noho, 26 Bond Street (crossing Lafayette St) for a tasty range of brunch treats. (If you make it to Cobble Hill in Brooklyn check out Van Leuwen Ice Cream & Coffee Shop – delicious.
New York flower market is up on 28th Street. There is no covered warehouse but a city block of individual shops selling wholesale. The selection is incredible; peonies and sweet peas in December no less. The difficult part is hailing and fitting your purchases in a yellow taxi (after that …. having your taxi drive off with the 70plus feet of cedar garland in his trunk and having to chase him to the next set of lights). Also on 28th Street is Jamili and Aladdin’s cave of ribbons, containers, candles and embellishments. If only I was allowed more than one case on the flight home.